PollingExecutiveDelegatesES Module
Posted May 10 2021 16:00 GMT+0

Inclusion Poll for Strategic Marcomms Core Unit MIP Set - May 10, 2021

Poll ended

The Governance Facilitators have placed an inclusion poll into the voting system as part of the responsibilities defined in MIP3. This Governance Poll will be active for three days beginning on Monday, May 10 at 16:00 UTC.

This is a binary vote.

  • You may vote for a single option.
  • You should vote for the option which you prefer.
  • If you would accept either option, you should vote 'Abstain'.


The community can vote in this poll to express support or opposition to these proposals being included in this month's governance cycle.

This Inclusion Poll MIP Set contains the following MIPs:

A summary has been provided by the author of the proposals:

The Strategic Marcomms unit aims to take MakerDAO to the next level of growth through outreach, branding, marketing, and ads campaigns. It will focus on MakerDAO's target audience groups and markets. Our objectives are:

  • Increasing the awareness of Dai and the Maker Protocol

  • Boosting Dai adoption through promotions and partnerships

  • Addressing marketing and PR-related needs from other core units such as priming potential partners for business development and RWA adoption-related discussions

  • Evolving and collaborating with other units and the community

    The unit, formed by experienced professionals and passionate community members, will oversee the marketing and communications for MakerDAO.

Please review the linked discussion threads to inform your position on these proposals before voting. It was also mentioned and possibly discussed on the Governance and Risk call on May 6, 2021.


This poll implements an Inclusion Threshold. The Inclusion Threshold is currently set to 3,000 MKR.

If the votes for the 'Yes' option exceed the votes for the 'No' option by at least 3,000 MKR then the following actions will be taken:

  • The Governance Facilitators will confirm the inclusion of these proposals within the next Monthly Governance Poll on the Governance and Risk call on May 13, 2021.
  • The Monthly Governance Poll occurs in week 3 of the Governance Cycle.

If the votes for the Yes' option DO NOT exceed the votes for the 'No' option by at least 3,000 MKR then this proposal will not be included in this month's governance cycle.


MIP3: Governance Cycle describes this type of poll and its position and significance within the rest of the governance cycle.

If you are new to voting in the Maker Protocol, please see the voting guide to learn how voting works, and this wallet setup guide to set up your wallet to vote.

Additional information about the Governance process can be found in the Governance section of the MakerDAO community portal.

To participate in future Governance calls, please join us every Thursday at 17:00 UTC.

To add current and upcoming votes to your calendar, please see the MakerDAO Public Events Calendar.

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